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Local Search: Where Are We Today?

During SES San Jose, Local Search Summit did phenomenal QA session focused on local search In this session, representatives from Google local, Bing Local, Yahoo local and Facebook and experts spoke about several challenges related to local search, how to enhance local results, key local ranking factors and future of local search. Here are few questions discussed during the session.

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Extreme Makeover Live! Why Am I Not Making Enough Sales?

Learn how to increase sales by improving website appeal and performance.

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Important Factors for Local Search Ranking Factors

Want to know how to get better position in local search results and what factors are being considered by the Google algorithm? This was a phenomenal session covered during SES. This session covered key factors and criteria you need to know in order to rank high in local search.

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Turning the Social Web Into Real ROI

How do you prove that interacting on Social Media websites will bring back an ROI? On Social Media websites, your focus for results will be based on participation and the engagement/communication in dialogue that you create with your visitors/potential customers. As a marketer for your business on these social channels, you can create effective campaigns and build your business name within these online communities. ROI through the social web can not be measured solely on quantitative ROI numbers, but more through an open channel of communication that you develop.

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Social Media: Managing Conversations and Reputations When the User Is In Control

This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media channels.

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Social Media: White Hat vs. Black Hat

At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media channels.

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Google Caffeine – Google’s Next Generation Architecture

Word is out that Google is working on a better, faster, next generation search algorithm termed as Caffeine. It is believed that this new architecture will increase speed to web search, make indexing of sites by Google’s bot faster, among other things.

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How to Turn Your Web Analytics into a Money Making Machine

Search Engine Strategies – San Jose 2009 afternoon session kicked off with tips on using web analytics to make money. There are phenomenal amounts of data provided by analytic tools that businesses should be using to take action. Jim Sterne, Avinash Kaushik, Bryan Eisenberg shared solid tactics to make money from your web analytics.

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Incorporating Persuasive Messaging

Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated brand trust, credibility, and a solution for the users’ needs. Below are a few tactics to incorporate so to help persuasive messaging.

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