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Social Media: Managing Conversations and Reputations When the User Is In Control

This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media channels.

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Social Media: White Hat vs. Black Hat

At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media channels.

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5 ways to Improve Landing Page Conversion

Every page of every website ought to be optimized. However, you might find a landing page within your site you felt was fully optimized, but has a bounce rate that is alarming. By doing so, you are losing an opportunity to convert a viewer. Here are 5 ways to improve poorly performing landing pages.

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Guide to Hotel Photography, Visual Search, and SEO

It is critical to feature the right images on hotel websites. The purpose is to convey the experience, to show the value offered within the hotel’s premises. Choosing the right images that show off the hotel’s values and services can increase online conversion and overall revenue.

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Using Flickr for Linkbuilding and Building Content

Social Media channels are a great way to promote your product and to obtain inbound links to your website. Flickr is an excellent tool for building great visibility and exposure for your product.

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