Tag Cloud - PPC

Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies clearly demonstrating the potential in revamping a pay-per-click campaign for 2012.

About 12 days ago by Jonas Pauliukonis   No Comments

2012 Paid Search Trends for Hotels – With local search increasing buzz in SEO, social media and mobile PPC tactics should be included in hotels’ PPC strategies in 2012. This article identifies key trends why hotels should invest more marketing dollars for social and mobile PPC.

About 70 days ago by Amanda Brinkerhoff   No Comments

Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end user, Milestone has put together this cheat sheet for anyone considering PPC for the first time. Simply find your ideal budget and follow along.

About 70 days ago by David Addison   No Comments

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

About 106 days ago by Jonas Pauliukonis   No Comments

Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain competitor information. This article provides insights on several tactics you can follow to study your competition.

About 138 days ago by Amanda Brinkerhoff   No Comments

With many advertisers considering automation for PPC, the discussions surrounding human versus machine campaign management are plentiful, outlined in the SMX Advanced Seattle 2011 session.

About 244 days ago by Selin Maurice   No Comments

Conversion is more important than clicks when drawing conclusions about the paid search campaigns.

About 286 days ago by Justin Varghese   No Comments