Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 |
Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
How to Use Sitelinks for SEO and PPC
March 3, 2015 |
SEO
At SMX West in Santa Clara, Jerry Dischler, Vanessa Fox, andAriel Sumeruk speak on the benefits, problems and overall uses of Sitelinks, as well as tips and tricks when promoting...
Yelp! I Need More PPC… [Video]
September 17, 2013 |
Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
Learn How Your PPC Keywords Compare to Your Competitors
May 24, 2012 |
Web Design and Promotion
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality...
How To Maximize Your PPC Budget: Use Negative Keywords
April 24, 2012 |
Web Design and Promotion
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the...
How to Maximize Your PPC ROI
April 23, 2012 |
Web Design and Promotion
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your...
What Can I Do to Improve the Performance of My PPC Campaigns?
March 1, 2012 |
Speaking Our Minds
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC...
WiFi and Operating System Targeting Gives a Boost to Mobile PPC
February 27, 2012 |
Web Design and Promotion
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range...
2012 Resolutions To Improve Your PPC’s Bottom Line
January 26, 2012 |
Web Design and Promotion
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies...
How To Effectively Market PPC Ads For The Holidays
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...