Milestone Internet Marketing, Inc. spoke at the following events:

CLIA’s Lodging Industry Regional Forums
Wednesday, June 20, 2007 at the Best Western Hilltop Inn in Redding, CA.
Monday, July 9, 2007 at the Holiday Inn Select in Miramar, CA.

For more information or to register, click here

HITEC at the Orlando Convention Center
Wednesday, June 27, 2007 – 1:30 PM in Exhibit Hall, Tutorial Room A

For more information or to register, click here.

Check back as we are constantly adding new seminar dates to our schedule.

In a study completed by Compete, Inc. it was found that over $10 billion per year in online travel is influenced by consumer generated content.[1] The interactive nature of sites such as Trip Advisor, IGoUGo.com and TripPost.com have demonstrated successfully that consumers want more than just ad copy to help influence their purchasing decision. Not only that, search engines also recognize and reward the candid nature of consumer generated content.

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By creating a blog for your hotel, you will be able to attract visitors looking for things to do in your destination. Milestone blogs are “destination centric,” meaning that they are pages discussing dining, local attractions, transportation, local events, etc. We use your hotel as the Featured Property situated within the destination. With pages of the blog discussing all of the local draws to your surrounding area, you will be positioned to capture demand which you’ve never drawn in before.

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Book Rooms and Build Relationships

Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal relationships. It is one of the lowest cost channels available to the lodging industry to book rooms and build customer relationships. High quality email campaigns can deliver effective messaging that drives action and manages customer relationships.

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With the recent launch of the Yahoo! Trip Recommendations module, it’s evident that travel research continues to significantly evolve. The new tagging feature used throughout the module customizes results for the user based on recent online activity. Timing couldn’t be better, as the Yahoo! Travel Summer Survey concluded that nearly 4 in 5 travelers are still yet to firm up their summer plans.

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Hotel’s Challenge
The Clarion Hotel in San Jose is a resort-style property located one mile east of San Jose International Airport. The property invested a significant amount of money on a website that while attractive didn’t produce revenue for the hotel.

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1. Use clean CSS (cascading style sheets) codes
2. If websites are built on a dynamic platform, make sure that your Content Management System is search engine friendly
3. Keep your codes clean by calling all java scripts and CSS using an include file
4.Use keyword rich H1 TAGS
5.Use ALT Tags for images to enable your site to be read by visitors with visual/hearing impairments and name all your images keyword rich
6. Keep the download time low by reducing images on the site
7. Float the content right at the top and make it easy for the crawler to index your page
8. Make sure phone numbers and address are on every page as text
9. Use Absolute Links, no relative links
10. Check for browser compatibility so the site appears the same across all platforms