E-Reach
Having trouble coming up with a theme, content and how to best utilize the emails you have collected? Try Milestone’s email marketing tool – E-Reach. E-Reach features beautifully designed and customized lodging industry specific email marketing templates. Clients can log on to their panel, choose from the Milestone library of templates, select prewritten text and messages and after a couple of clicks, you have generated emails that build solid customer relationships. You no longer have to think about content or concept. It is all there and ready to be sent! Find out more.

E-Survey
Want to know your customers feedback? Milestone E-Survey is a powerful and easy to use online customer survey tool. Our state-of-the-art survey software features detailed reporting, data distribution, evaluation and collection capabilities, with full-service support from the Milestone team.

E-brochure
Milestone’s E-brochure is a web and printer friendly brochure, which can be emailed as a link or as an email attachment. Your in-house sales team will find this tool very handy. If a customer requests your hotel’s brochure, just send an E-brochure as an attachment or as a link. Your potential guests do not have to wait for your mail to arrive, they get your ebrochure as fast as it is emailed.

Traditionally, links are hard to obtain. But with link bait, you “bait” your content and sit back, wait and reel them in. Of course, you can be proactive and get a viral story going, too. For example, MarketLeap and LinkPopularity.com have done an amazing job of creating links with their link popularity calculator. A lot of people are linking to MarketLeap because of this innovative tool. This is a great example of link bait. Strong content always serves as tasty link bait. Breaking news, where to go, what to do, and a “How-to-Guide” are all good examples of baiting. And there’s more!

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Want to secure higher ranking for your website on search engines? Here are Milestone’s latest tips that really get the job done!

Old Domain Verses New Domain – If you have an old domain and have page rank built for the domain, it is better to keep that domain than buying a new one.

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It seems to be an uphill battle to secure quality web images that are clear, but not too large. Here are few tips you might want to remember when securing pictures for the Web.

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What’s the next wave in the world of search? Social Networking – A more personalized, connected experience. Now, in addition to relevant content and expert rank, the newest trend in search engines is based on socializing with people who are most relevant to your business online.

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Is it a slick radio? What is podcasting?

Podcasting is the process of creating searchable audio and video files, and distributing that content on the web through RSS syndication or direct distribution. A Podcast gives listeners great flexibility to listen to what they want, when they want. A Podcast has also proven to be a very efficient way to communicate your message and information to your customers in a fun, interactive medium!

What do the New York Times, About.com, Citicards and Passages Drug Treatment Center all have in common? You guessed it, a Vice President of Search, the hottest new title in town!

As web searching becomes more complex, demanding and driving more traffic and delivering a much higher ROI, companies see a big need for an in-house ecommerce specialist. With this paradigm shift, today’s Sales Managers need to incorporate link building as part of their regular job responsibility. Management companies and GMs are being evaluated based on how much business they are generating online. Check out this very interesting article on Search Engine Watch.