Categories: WebinarWebinar Recap

Webinar Recap: Why Entity Search Can Be Your Competitive Advantage in 2021

In this webinar Bill Hunt, Global Strategy Consultant for Back Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search

This webinar covered the following:

  • What is entity-led growth and how it can help you expand your audience
  • How to roll out entity search for global sites – weekly, monthly, and quarterly process to gain maximum visibility
  • Realize the potential value of entity search/share of visibility 
  • 5-step process to optimize for entity led growth

Watch the Recap

Ashutosh Yadav

Recent Posts

Meet the Milestone Team at the IFA Conference, February 10-12, 2025

Along with Google’s AI-powered search, consumers now turn to engines like ChatGPT, Gemini, Claude, and…

2 weeks ago

Webinar Recap: 2025 Trends – Futureproofing Your Digital Presence with LLMs, Agents, and Zero-Clicks

During this session, experts Benu Aggarwal, Bill Hunt, and Barry Schwartz discussed the top 13…

2 months ago

Milestone Wins 2024 HSMAI Adrian Awards for Digital Experience Excellence

Milestone Inc. is delighted to announce its recognition at the 2024 Hospitality Sales & Marketing…

2 months ago

2025 Search Trends and Tips for Marketers from Industry Leaders

What are emerging search trends for 2025 and what should you consider as part of…

2 months ago

Milestone Inc. Wins 2024 US Search Award for Best Use of Search in Finance SEO

Milestone Inc. is proud to announce that it has been awarded the prestigious 2024 US…

3 months ago

Webinar Recap: Top Tips for AI & Personalization to Drive Engagement and Conversions in Hospitality and Finance

During the session, Milestone experts Mike Supple and Aparna Iyer shared strategies on how to…

4 months ago