In mid-January, Google announced on its mobile ads blog that new targeting options would become available for mobile advertisers. These two new features allow advertisers to:
If you are new to the idea of taking your pay-per-click (PPC) mobile, it might be best to re-read why a mobile strategy is critical for success and some of the results that made mobile one of the Top 5 PPC Strategies in 2011.
These new targeting options offer some exciting opportunities, namely:
Along with these changes, some predictions can also be made:
The next steps will involve testing these new targeting setting with a combination of keywords, ad copy, and mobile landing pages to analyze how they can best be applied to increase the likelihood of conversion and revenue.
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*Contributed by Jonas Pauliukonis, Sr. eStrategist
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