In mid-January, Google announced on its mobile ads blog that new targeting options would become available for mobile advertisers. These two new features allow advertisers to:
If you are new to the idea of taking your pay-per-click (PPC) mobile, it might be best to re-read why a mobile strategy is critical for success and some of the results that made mobile one of the Top 5 PPC Strategies in 2011.
These new targeting options offer some exciting opportunities, namely:
Along with these changes, some predictions can also be made:
The next steps will involve testing these new targeting setting with a combination of keywords, ad copy, and mobile landing pages to analyze how they can best be applied to increase the likelihood of conversion and revenue.
________________________
*Contributed by Jonas Pauliukonis, Sr. eStrategist
At Milestone Inc., we're shaping the future as we adapt to it. Our dedication to…
The digital marketing landscape is undergoing one of its biggest transformations in decades. Travelers are…
In today’s hypercompetitive hospitality landscape, digital visibility is no longer a luxury, it’s a lifeline.…
In today’s rapidly evolving financial landscape, digital visibility is critical to attracting and retaining customers.…
In the recent session, our experts Benu Aggarwal, Elmer Boutin, Bill Hunt, and Vikas Sheth…
The central announcement from Sundar Pichai and Liz Reid at today's Google I/O 2025 keynote…