by Amanda Brinkerhoff, PPC Account Manager, Milestone Internet Marketing
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools to gain competitive insights, and here are several ways to study your competition:
These are just a few starter questions to help you leverage your competitor’s campaign. Once you begin to understand your competitors’ strategy, you can begin to make decisions and changes effectively. Make sure you always test and monitor your campaign results and compare it to your competition.
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