Implementing schema is a powerful way for businesses to build brand awareness online. Schemas give search engines context about the business and improves the chances of your website content showing up on search engine result pages (SERPs). Keeping brand visibility and awareness in mind, what if we told you that there is ONE tool that can do the following:
- Improve Search Engine’s understanding of your business website
- Unveil your competitor’s strategy by taking an in-depth look into their page entities and data types
- Improve your website traffic by monitoring your position on SERPs
- Assess the impact of the schemas deployed on your business website
You heard right; Milestone’s Insights Schema Report is the leverage to help your business improve visibility on SERPs, drive an action from customers and boost conversions and engagement.
How you can assess your brand position online using the Insights Schema Report
The Schema Report will display key insights to ensure your business details are displayed on SERPs as a rich result, and that your business website receives higher CTR, quality traffic, and a spike in engagement.
The schema report will display the following:
- Unique schema implemented on your website in comparison to your competitors
The Schema Report will display the unique schemas that have been implemented on your website and unique schemas implemented by your competitors on their website. Having handed the unique schemas of your competitors on a plate, the schemas missing on your website are identified – growth opportunity.
- Schema health check of all the website pages
The Schema Audit does a continuous health check of all your website pages to ensure that your brand position on SERPs is intact. The report displays the data types that have been implemented on each page of your website and flags any errors or warnings on the page that need to be fixed. To ensure that your website is fully benefited from the schemas that are implemented, correcting any errors or warnings are a must.
- Impact of schemas on your website
Following the deployment of schemas on your website and carrying out your website’s health check, possibly the most critical part of the schema report is reflecting your website’s performance. Listed below are the different aspects displayed on the schema performance report:
- Increase in universal results/SERP growth
The schema performance report displays monitored keywords that have been identified on search engines as a SERP Feature – Answer Box, local pack, top stories, maps, sitelinks, video pack results, etc.
- Growth in Click and Impressions on SERPs
The Insights Schema Report displays the growth of your website with regard to clicks, impressions and as SERP Features.
Businesses can track their growth index over the past 16 months which will help them easily identify changes due to seasonality or other probable reasons which could lead to a drop in traffic.
- Identifies queries with the most number of clicks and impressions
The report gives you the privilege of mining through query data – queries that are garnering the most number of clicks and impressions for your website. Displayed above is the average position of the query on SERPs, the clicks and impressions for each query and the click through rate (CTR).
- Schema impact on each page of your website
To judge the impact of schemas on your website’s visibility online, the report also displays the average position, URL clicks, URL impressions and CTR of each page of your website following schema implementation.
- Schema Impact by category on your website
Lastly, Milestone’s Insights Schema report will display the schema categories that are performing the best for your website in the form of clicks, impressions, CTR and average position.
By using the consolidated Insights Schema Report, you can draw a roadmap to improve your website’s CTR and translate search impressions to clicks. In addition, it’s no assumption that schema implementation is the gateway for your content to be picked up as a featured snippet, in the answer box, Knowledge Graph, People Also Ask section, etc., and further, be the pick of search engines for voice search queries.
To know more about the Milestone’s Insights Schema Report, get in touch with our sales team at [email protected]