Get your hands dirty with analytics data. Marty Weintraub (Aim clear) started the session with ways on how best we can use the analytics. He suggested breaking the data by conversions which is the ultimate goal for any business.
Break the Analytics information by events:
Mathew Bailey (Site Logic) said there are three obstacles in analyzing analytics:
Being an analyst one should overcome all the above obstacles and to solve the above problems. Slice the data into smaller pieces and start understanding it and follow the below four steps:
Tami Dalley (ROI Labs) has another way to approach web analytics information. She says we always need to have a plan:
Conclusion: For taking a deep dive into the analytics, know your project scope, create goals and know what you want, setup tracking properly and efficiently manage your marketing spend.
Moderator: Brian Eisenberg, SES Advisory Board.
Contributed By: Justin Varghese
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