Engaging guests goes beyond mere transactions; it’s about crafting immersive experiences that leave a lasting impression. One effective way to achieve this is through the strategic publication of personalized itineraries. These meticulously curated guides serve as roadmaps for guests and as dynamic narratives that unfold your brand’s story.
Step into the shoes of Suzie, a seasoned Content Manager at a renowned hospitality chain. Suzie understands the importance of personalized content in engaging guests. In this blog and video, we explore how Suzie plans and executes this content idea using Milestone AI Content Studio. She focuses on key aspects such as strategy, approach, and insight to make her content stand out and appeal to the audience in a personalized manner.
Content Planning Phase:
Suzie’s Strategy: Customized Itineraries to Enhance Guest Experiences
Suzie recognizes the power of tailored content, especially when crafting itineraries. By customizing suggested itineraries based on guest personas, Suzie showcases a curated selection of both local and onsite activities, to enhance guest experiences.
Suzie’s Approach: Appealing to Diverse Niches
Suzie knows that one size doesn’t fit all. To expand the audience and reach, she curates itineraries catering to various guest personas, such as families, couples, solo travelers, and adventure seekers. By highlighting activities tailored to their interests, Suzie ensures each guest feels valued and understood.
Suzie’s Insight: Showcasing Unique Offerings
In a competitive market, Suzie understands the importance of standing out. Through personalized itineraries, she showcases her property’s unique features and amenities, setting it apart from competitors. By adding value to the guest experience, Suzie boosts engagement and loyalty.
Suzie’s Impact: Driving Conversions
Suzie doesn’t just stop at engagement; she drives conversions. By strategically linking to relevant offers or promotions within the itinerary, Suzie encourages guests to take action and book their stay. This seamless integration of content and conversion tactics ensures tangible results for her hospitality brand.
Content Execution Phase:
To improve the efficiency of her content creation. Suzie creates a custom prompt that details everything she wishes for the AI generator to pick up and implement in her blog. Let’s dive into an example.
Example Prompt: Generate a detailed, personalized itinerary for guests staying at [Elite Hotel Boston] located in [Boston] for different lengths of stay: 3 days, 5 days, and 7 days. Include activities for the following types of guests: families, couples, solo travelers, and adventure seekers. Each itinerary should consider the time needed for each activity, appropriate breaks, mealtimes, and travel time between locations within the resort. Additionally, suggest evening activities and local dining options. Ensure the activities vary to showcase the resort’s full range of amenities and nearby attractions, keeping in mind the guests’ potential interest. For each day, include a short snippet, then a bulleted schedule for the day with suggested times such as 8:00 am, 12:00pm, etc. Ensure the activities vary to showcase the property’s full range of amenities and nearby attractions.
With her prompt ready, she now heads over to Milestone AI Content Studio to get the piece done and published in no time. Watch how she does it.
Now that you’ve seen how easy it is to create content using Milestone AI Content Studio, head over to our latest eBook “25 Content Use Cases & AI Prompts to Drive Engagement For Your Hospitality Business” to help you with content ideas across the year. It gets better, we’ve even got custom prompts to help you get detailed content for your topic idea. Check it out, click right here.
