What are quality score and ad rank? Where your paid search ad appears is the result of a number of…
Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank…
Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available…
The three key categories of factors for improving your ranking are: content, inbound links, and on-page optimization.
One of the questions our clients often ask is whether conducting pay-per-click advertising will impact their organic rankings? The truth…
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the…
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local…
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities…
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on…
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As…
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers…
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking…
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget…
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies…
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns…
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and…
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website…
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been…
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other…
Conversion is more important than clicks when drawing conclusions about the paid search campaigns.
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels…
Haven't done mobile search ads yet? You're missing out on a growing market! eMarketer predicts that mobile ad spend will…
This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates…
Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high…