Advertisers no longer question, “should I run Facebook ads?” But instead they ask, “How can I run successful Facebook ads?” As advertisers experiment with Facebook ads, here are some proven techniques to improve ad performance:
Figure 1: clicks have declined over a period of 2 weeks due to ad fatigue
The Facebook Advertising platform will continue to evolve and develop as more advertisers continue to use this channel. The tips above will help you optimize your ads and stay one step ahead of your competition.
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Contributed by Amanda Brinkerhoff, PPC Manager
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