The Latest and Greatest with Google’s New Adwords Interface
By now most Adwords users are somewhat used to (or at least aware) of the new and improved interface. Google launched these changes to better meet the needs and demands of their online advertisers. Here are a few of the newest updates within the interface that are proving to not only save user’s time, but also assist them in better optimizing their campaigns.
Speakers:
Nick Mihailovski, Google
Eva Woo, Google
Sandra Cheng, Product Manager, Google
Ariel Bardin, AdWords Product Lead, Google
Google Analytics: Easy Ways to Get More Useful Website Data
Google Analytics can provide a tremendous amount of information about your website, and here are a few ways to get even more out of this data.
Become a Testing Guru with Website Optimizer
Google’s Website Optimizer allows you to test out different elements of you webpage by changing things like the headline, image, etc. and seeing which variation performs the best. There are a couple of new features to help make testing efforts a little more efficient.
This session at SES 2009 in San Jose let many advertisers in on some of the newest happenings within these three Google products. These improvements should help you use Google Adwords, Analytics and Website Optimizer more efficiently, and improve your website performance and ROI.
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Contributed by: Jenna Mistele, Milestone Internet Marketing
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