It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their mobile presence in order to capitalize on the rapidly growing searches that are done on mobile devices. One of the fastest and most effective ways to generate mobile traffic is by running a mobile paid search campaign. If you are still not convinced that this is something you should be taking part in, here are some statistics that should help sway your opinion:
With the launch of hyperlocal applications such as Foursquare, Gowalla and Facebook Places, people are spending more and more time on their mobile phones. This provides an even greater opportunity that you will reach your target market by running a mobile PPC campaign. It is not a simple process to run a successful mobile campaign, but here are some of the tips and best practices that we have come across:
Running an optimized, geo-targeted paid search campaign is the fastest and most successful way for hoteliers to capitalize on mobile search. As more and more smart phone users are emerging, it is absolutely critical for them to be able to find your hotel easily on their mobile devices. Just follow the steps outlined above and you will surely have a successful campaign!
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Contributed by: Kate Rasmussen, PPC Manager, Milestone Internet Marketing
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