What is a digital marketing roadmap?

A digital marketing roadmap is a one-page document that describes in less than 2 minutes the objectives, tactics, budgets, and timing of marketing programs and campaigns for a 1-year time horizon.

Why do you need a digital marketing roadmap?

Marketing leaders need a roadmap to communicate what work will be done, when it will be done and thereby build buy-in with management and colleagues?

How do you build a digital marketing roadmap?

Follow the steps in the graphic above or download the Milestone Digital Marketing Roadmap template and fill it out with the major components of your marketing plan. Start with objectives, budget, channels, migrations, launches, events, annual theme, integrated campaigns, and headcount.

Who owns the digital marketing roadmap?

The roadmap is owned by the head of marketing, which is usually the CMO or VP of Marketing. They need to figure out the targets and programs and map them out for their org, so detailed functional plans can be developed.

How should you track progress on the marketing roadmap?

The roadmap is different from OKRs or MBOs, which should usually be tracked weekly. The marketing roadmap progress should be tracked monthly as the elements are larger and more programmatic milestones.

Marketing roadmap vs. a marketing plan, what is the difference?

Roadmaps are short summaries of longer marketing plans, like an executive overview. Marketing plans go deeper on personas, strategies, competitors, and communications.

When should you have your marketing roadmap ready?

Fortune favors the prepared, so organized CMO usually start planning in October for the following year. The roadmap should be ready by the end of November. If you want to learn more about any of these trends/strategies, and how to leverage them, contact Milestone at sales@milestoneinternet.com. or call at (408) 200-2211

Request a Demo

SEO Hotel Paid Media Web Design and Promotion Local Search

Tag Cloud - paid marketing

Top 10 Tips on Your Digital Marketing Roadmap to Success in 2022

Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build out your digital marketing roadmap.

more...

About 4 years ago by Gaurav Varma Comments are off for this post

Facebook Advertising, Taking Over Google Ads?

Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform.

more...

About 6 years ago by Paid Paid 1 Comment

Stay Ahead With Us

Stay current on the latest marketing tips & trends with the Milestone newsletter. No spam, we promise.