Social Media Optimization and Online Reputation Management – New Media and Technology Showcase

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Event: 2011 Mountain Travel Symposium

Session: New Media and Technology Showcase

Date: April 7, 2011

Time: 10:30 am

Location: Beaver Creek, Colorado

Topics Covered:

eBuzz Connect^TM Reviews and Social Media Monitoring Tool with Work Flow Management and Enhanced Performance Benchmarking

As social media continues to grow in popularity, an increasing number of hotel guests are inclined to share their experiences with the world through these channels. It is imperative for hoteliers to keep an eye on what is being said about their hotel in the online world. Moreover, hoteliers can use this as a way to gather information needed to improve services, brand perception, and increase hotel bookings. However, it can be a tedious process for hoteliers to log in to every single social media channel, scan through hotel mentions, identify items to focus on, and determine the plan of action.

eBuzz Connect^TM provides a consolidated view of hotel’s position on all the review channels, online travel agencies, and social media channels such as Facebook and Twitter

eBuzz Connect^TM focuses on four important elements that will help hotels take more actions and generate revenue from their social media efforts:

1. Easily identify the most important social media factors and items that need hoteliers’ attention
2. Industry’s first tool to integrate workflow for coordinating responses to reviews between different personnel and departments of the hotel
3. Easily view activity on social media channels and how effective the hotel staff is utilizing these channels
4. Track return on investments

Speaker: Bob Kippola, Director of Business Development, Milestone Internet Marketing, Inc.

For event info or to register, click here.