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8 Amazing Hotel Promotion Ideas for Holidays in 2022

Mar 11, 2022   |   Hotel, Local Promotion
8 Amazing Hotel Promotion Ideas for Holidays in 2022

Holidays are normally a time when businesses and hospitality providers try to drive big crowds and capture their spending. With the pandemic starting to wind down more people have begun to venture back out, which means more people have started to book their hotel rooms.

Therefore, those in the hospitality industry need to find ways to capture the pent-up demand of these customers. Milestone Inc. has put together this new list of ideas for hotels to consider and test.

1) Create a Mother’s Day promotion – May 8

When Mother’s Day comes around each year, people look for ways to spoil their mothers and make them feel appreciated. Spa days, dinners, and days of relaxation and luxury are high on the list. With a Mother’s Day promotion at the hotel, you can encourage people to treat their mothers to an afternoon of pampering, or they might even book the room for the night and offer their mothers a miniature vacation.

Similarly, adult children who want to travel to visit their mothers for this special day will find deals and discounts welcoming.

2) Celebrate Father’s Day – June 19

On Father’s Day, people want to find opportunities to make memories with their fathers. Research your local area to see what types of adventure outings are offered in the area and put together packages or promotions featuring these types of adventures. You can create promotions advertising the events you have in your area or even look for ways to offer discount packages. Offering guests a premade itinerary option can help them take the planning out of the process and focus on an enjoyable day with their father.

3) Entice customers with 4th of July Festivities – July 4

For Independence Day, people enjoy gathering to watch the fireworks and relish outdoor activities. Encourage people to come and visit your hotel by promoting your local lakes and rivers. Learn more about your area’s fireworks display and create packages that will help your guests experience all of the 4th of July festivities at once.

4) Run Halloween promotions – Oct 31

Halloween might not be a holiday that people typically associate with travel and hotels, but there are strategies you can still use to encourage bookings and guests. For example, if you have a dance floor or club, you can host Halloween specials where people can come and celebrate the night of the 31st in costume and then book a room so they do not have to drive home. You can increase the appeal of your event with costume contests, themed meals, and prizes to attract the celebrating adult crowd.

5) Encourage people to celebrate Thanksgiving with you – Nov 24

For Thanksgiving getting together with family plays a central role in most people’s celebrations. However, many find the cooking and cleaning part of the gathering to be less enjoyable.

You can create Thanksgiving specials to encourage people to step away from their kitchens and instead gather in your hotel. By creating Thanksgiving specials, guests can come and celebrate the holiday without having to worry about doing the prep themselves. This increases the time they have to simply enjoy each other’s company. These types of arrangements can work particularly well for guests that typically have to travel to see family for the holidays. Out-of-town guests can stay in the hotel and keep from overcrowding their relatives’ houses.

6) Create anniversary getaways – Every week of the year

Every night, there are couples in the country celebrating their anniversary. Even though people have spent the last two years cooped up with their partners, thanks to the pandemic, struggling to stay on top of work from home meetings does not hold a candle to the enjoyment of a relaxing couple’s trip. You can offer anniversary package deals that can help these couples rekindle the magic.

Emphasize the importance of getting away together so that they can do nothing by enjoying each other’s presence. Your anniversary packages can include specials, such as champagne service, room service, dinner reservations, and even tickets to restaurants or events that are often hard to secure in your area. You can take the hard work out of planning the perfect celebration for the couple allowing them to just relax. After the stressful few years people have had, this can become a welcomed reprieve.

7) Celebrate with birthday getaways – All year round

There are 330 million people in the United States, which means that nearly a million people celebrate their birthdays every day. Everyone has their own idea about how they want to celebrate their special day, so you can create packages that speak to a variety of different interests. You can offer birthday adventures at local attractions, such as escape rooms, wine tasting, balloon rides, boats, and jet skis. You can also help people celebrate by helping them book a party bus for themselves and their friends. For those who prefer to stay on-site, you can also offer birthday dinner reservations at your restaurant or an afternoon at your spa.

Try to imagine different ‘bucket list’ items that people often have in your target demographics and what is available in your area. You can work to make your hotel the go-to place to celebrate birthdays with friends.

And for all of these options, add video connection and monitor options for the people who can’t make it to any of these events, so they can connect with love ones and celebrate remotely.

8) Enjoying Easter – April 17

Easter often brings family and friends together with people looking for celebratory meals and opportunities to enjoy the spring weather. You can present your hotel as the perfect place for people traveling to gather together and book a stay in your rooms.

Offering Easter feast packages for brunch, lunch, and dinner can also create the perfect atmosphere for people looking for a place to gather with their loved ones without having to worry about cooking the food personally or the cleanup after.

You can encourage guests staying at your hotel to take full advantage of your facilities, such as booking banquet rooms to plan their perfect Easter festivities with their group. Creating these types of Easter-centered deals can make your hotel and amenities enjoyable options for those interested in celebrating the holiday.

Update your website for the holidays

No matter what offers you decide to use, here are 8 more great ideas for site hygiene issues you must address before the holidays.

  1. Speed and Core Vitals – This holiday season, it is more important than ever because Core Vitals will be a ranking factor in 2021
  2. Google My Business Optimization – Google added several new features, like Google Posts.
  3. Update your images – It’s easy to get complacent with images because once designed, they look pretty good. Fresh images help entice bookings.
  4. Check and optimize your book direct logic and messaging.
  5. Test and optimize Google Hotel Ads and Meta ads.
  6. Update your social media home page banners to keep them fresh and current.
  7. Create a new video to communicate the post-pandemic experience at your hotel.
  8. Remember that Google is the home page of all your home pages.

Keep fighting for share of wallet, tapping the pent-up demand to go out, investing in digital transformation, and combining virtual experiences to capture holiday bookings and growth in 2022.

What are the best holidays for hotel bookings?

Most hotels are busiest in the summer months when kids are off school and the weather is warmest with August the highest, June second, and October third in the pre-covid era. Given that weather is a big driver, Milestone recommends the holiday promotions above to fill rooms with celebrators all year round.

How should I promote my hotel’s holiday offers?

A multi-channel campaign will be best to promote your holiday offers, starting with the web page, PWA alerts, emailing your existing contact database, paid search, display, mobile ads, and display retargeting. You should also promote your bundles on Google Posts from your GMB account.

How can I increase occupancy without discounting?

If you bundle and increase share of wallet, you can capture bookings without overly relying on discounting the room rate. Look for ways to bundle higher-margin products and services and secure fees for activities and excursions. Doing this will require some coordination with your suppliers and vendors and better organization of your front desk and phone booking agents. Leverage your marketing agency by planning well in advance of the holiday dates.

How can I learn the birthdays of my hotel customer contacts?

You can append date of birth to your contacts by purchasing a data append service. This will also give you age demographic information that will help you target them as more likely to be single-age, family age, or empty-nest age.

Milestone increases guest and booking acquisition by enhancing digital experience and increasing content visibility. Contact us at [email protected] or call us at 408-200-2211.

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