Social media has the potential to be a powerful online tool for hotels. If implemented properly, hoteliers can build brand awareness while maintaining customer loyalty. But it’s not something one should jump into blindly. Social media is more than just creating an account and writing a tweet or updating a status. The hotel’s reputation is on the line, so GMs or eCommerce managers need a solid social media plan first. Below are five absolute must-haves for a successful social media plan.
Social media marketing can be a very cost-effective and creative platform to build the hotel’s branding and broadcast it to the world. It’s also a long-term marketing effort, which does require a commitment. However, If planned out properly, the hotel’s social media profiles have the power to build brand loyalty, as well as drive new traffic and revenue for the hotel.
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