As social media gains a larger and more influential foothold in the travel and lodging industry, it is important for businesses to keep an eye on what their competitors are doing in the social arena. By utilizing Facebook promotions, social check-in giveaways and a strong presence on Twitter, businesses have a relatively early opportunity to tap into a social market that competitors may be neglecting. Are your competitors investing in social media?
We have put together this checklist of ways to see how engaged your competitors are in social media:
Facebook:
Twitter:
Social Check-in Sites:
Blog:
As you run through our checklist, you should get a strong understanding of your competitor’s social presence, whether they are investing time and money into the field, what seems to work well in your market, and areas where your own brand can excel. Seeing what types of interactions your competitors are building can help you set goals for yourself to become a leader (or maintain that position) in your social space.
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Contributed by: Keith DeVey, Social Media Manager, Milestone Internet Marketing
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