Measuring ROI and performance of all marketing efforts is very important. A search marketer should be able to measure every dollar spent and every dollar made. Different teams – display marketing, PR, email marketing, SEO team, paid search, social media, etc – working in isolation on different marketing efforts can make measurement difficult. This information is vital in making any business decisions. It is important for any business to know how much money they are spending and the overall ROI.
Important things to always keep in mind:
Top 4 things a marketer should focus on:
It is very important to measure all the marketing efforts and promotions separately and see which is driving ROI and adjust budget accordingly. Use advanced analytics software to know the attribution model and assign weight for all the assisted channels in driving ROI.
SES San Francisco 2011 Session: “Measuring Profit & ROI Across Channels” speaker:
Wes Nichols, CEO & Cofounder, MarketShare
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Contributed by: Justin Varghese, ROI Manager, Milestone Internet Marketing
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