During the session, Milestone experts Mike Supple and Aparna Iyer shared strategies on how to maintain consistent engagement with customers and prospects and demonstrated how to use AI-powered search. They also discussed multiple use cases from businesses utilizing the benefits of AI and personalization to drive engagement and conversions.
Key Takeaways:
- Search is changing rapidly, and users now expect personalized content in search engine results.
- Leveraging AI to create relevant content helps you scale marketing efforts and respond more quickly to customer expectations.
- Consumers increasingly want more personalized experiences on your website.
- AI is instrumental in creating relevant and helpful content, leading to better discovery and higher conversions.
- Personalization enhances the user experience and improves conversion rates on your site.
- By leveraging both AI and personalization, you can stay customer-centric and maintain a competitive edge.
Home Milestone Wins 7 w3 Awards for Client Websites in 2024! Milestone Inc. Wins 2024 US Search Award for Best Use of Search in Finance SEO
