Archive

Consumer privacy is disrupting the digital advertising ecosystem, namely, it is accelerating the end of third-party cookies. To address the increasing demand from users for providing transparency and control on how their data is used, major browsers are doing away with third-party cookies, which have been the bedrock of digital advertising for more than two […]

The pandemic caused considerable disruption to the travel industry. For over a year, restrictions kept people home. Now, these regulations have begun to loosen, but new trends have emerged across nearly every sector of travel. Understanding the impact of these changes in consumer behavior can help businesses like yours shift their marketing efforts to better […]

Credit union membership is growing: Over the last five years, average credit union membership has increased by over 7,600 to 132 million members nationally, a number that represents 18 to 22% of US households.  However, credit union membership is decidedly older: the average credit union member is 53 years old, while the median age of Americans […]

Using artificial intelligence, AI, to generate textual content has recently created considerable buzz across industries. AI can now pass for a human in text, which has far-reaching implications for students and professionals alike. Chat GPT is all the rage, and people have started experimenting with potential roles for this technology when developing blogs and papers.   […]

Renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023 in a recent webinar. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage […]