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Schema is your ticket to entity optimization as it helps search engines understand the context of your web page content and map them to relevant queries online. Schema properties or structured data fields on the other hand are your content opportunities to better describe the content on the page and created a nested schema architecture […]

Google Maps is one of the most popular ways for customers to discover new businesses on local searches. With mobile searches growing in popularity, ensuring that your Google Listing is up-to-date has never been more important. While phone calls are a great way to gauge how interested an audience is in a business, a request […]

With Google stating that it handles more than 2 trillion searches every year, and the numbers growing each year, the content for a business can be perceived as a needle in a haystack. To drive leads and revenue, targeting the high volume keywords and visibility positions on search should be the goal for every business, […]

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

As we get ready to say goodbye and good riddance to 2021, we need to assess what kind of a year 2022 will be and where we need to focus to stay ahead. Milestone Research working with the Milestone thought leaders has compiled the following predictions and trends to help the community plan for 2022. […]

As we continue to grow and expand our network in the local ecosystem to provide our clients with the most comprehensive suite of platforms to improve their overall digital presence and reach, we’re thrilled to announce that Milestone has joined Apple’s trusted data network. Apple Maps is the primary mapping service for both iPhone and […]

Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s information and make it universally accessible and useful.” This time around Google has focused on making search results clearer and more informative for users by introducing features, like […]