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How Your Hotel Benefits from Programmatic Advertising

Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns for your hotel paid marketing.

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Is your business ready for Google’s Mobile Algorithm update coming soon?

2015 was a significant year, it was for the first time mobile and tablet searches overtook desktop searches both in the United States and globally. Moreover, in April 2015, Google rolled out an update which had a significant focus on mobile user experience. The ranking update gave significant emphasis to mobile friendly pages in googles […]

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Site Link Extensions for Paid Ads

Ad Sitelinks is a feature for paid listing ads that let you include up to 4 additional links to deeper content on your site beyond the main landing page. With Sitelinks you automatically extend the value of your AdWords ad by showcasing additional targeted and relevant links for users.

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How to Win Market Share with Personalized Content and Geo-Targeting

Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific packages!

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Optimizing Your Website for Local Search

Gone are the days, when location, location, location was considered as the real formula of a successful business. Today, it is all about the internet of things and the different digital platforms where our customers look for information. Mobile and voice search have changed the game over the last few years and local SEO has […]

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Digital Personal Assistants & Future of Search – Has Science Fiction Become a Reality?

Milestone’s team was at SMX West today in San Jose where there was an opening keynote session by Behshad Behzadi from Google.  The session regarded the future of search and how our digital devices are beginning to play the role of personal assistants – which was once a notion of science fiction, such as Star […]

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