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How Google and Twitter’s Partnership Will Affect Hotels

Twitter and Google reached a new partnership allowing the search giant access to Twitter’s “Firehose” tweet stream, which is generated and viewed by over 284 million users. Learn how this affects your hotel’s social media marketing and SEO strategy.

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[Webinar Recap] Clicks, Channels, and Customers – PPC for Hotels

This webinar covers the basis of a successful paid marketing campaign including how much of your marketing budget to allocate to paid search, which platforms and channels to focus on, and what you need to know and ask your paid search agency.

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Social Media Means Business For Hotels

As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and start treating these as sophisticated business avenues. This article summarizes the state of social media in the hospitality industry, what it means for hotels, and how to make sure its social media strategies come out successful.

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