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As more people are using Search Engines to access information on the web, it’s important to know how people are searching and what Search Engines they’re using. Read on to find out how you can optimize your website for new search behavior and to help your site stay up to date with the new strategies for search behavior.

As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and start treating these as sophisticated business avenues. This article summarizes the state of social media in the hospitality industry, what it means for hotels, and how to make sure its social media strategies come out successful.