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SMX East 2012 – Schema 201: Real World Markup For Success

You know semantic markup is important, but are you using it in the most effective way possible? This session features marketers that have explored and fine-tuned their approaches to microdata and other ways of expressing authority to search engines. Speakers will also offer case-study examples of how paying attention to detail has had a significantly positive impact on online visibility.

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Smarter PPC Budgeting with Shared Budgets

Advertisers tired of constantly monitoring their budgets and adjusting for unspent paid search dollars should consider using the Shared Budgets feature in Google AdWords. Shared Budgets automatically adjusts budgets across campaigns to shift unspent funds to other campaigns.

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Milestone Internet Marketing Experts Present Strategies for Tourism Industry to Leverage Changes in Search Technology and Social Media

Hotel operators, vacation managers, and franchisees will glean practical data and useful guides to help them maximize return on investment when thought leaders from Milestone Internet Marketing join industry experts in presenting the latest trends in search and social media at three important conferences this fall. Find out more about the events and how to register.

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