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Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees.

Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a hotel name change and items to keep in mind during the process.

QR Codes for Hotels – Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. Here’s why hotels should invest in reaching out to travelers through QR codes.

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm.

Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance.