Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees.
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a hotel name change and items to keep in mind during the process.
QR Codes for Hotels – Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. Here’s why hotels should invest in reaching out to travelers through QR codes.
Hotels and businesses often run into difficulty when creating paid search ad copy with keywords that are often misspelled. Fortunately, Google Adwords has developed a new feature called “Near Match” to address common misspellings.
Social Media can be a challenging job for hotels. Here are tips on what hotels should post about, how much time hotels should spend on social media, which social networks hotels should use, how to delegate social media responsibilities and how hotels should respond to customers on social media.
Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals prior to launching a promotion, and ensuring the promotion collateral enables users to convert on those goals.
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm.
Social Media is a constantly changing landscape. From Facebook’s timeline change and upcoming IPO to Pinterest’s overwhelmingly addictive platform, social media has changed internet marketing for all industries.