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How to Leverage Summer Events to Generate Traffic and Revenue for Your Hotel

Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel and event marketing is a great opportunity for hotels to leverage their websites and social media profiles to promote their property and target a specific group of event-goers. We have a few tips on how to leverage event opportunities and market to attendees.

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Changed Your Hotel Name? How to Thoroughly Update Your Brand Online.

Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a hotel name change and items to keep in mind during the process.

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How Hoteliers Can Benefit from the Rise of QR Codes

QR Codes for Hotels – Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are present on all types of printed materials, such as: business cards, magazines, stickers, storefront windows and even billboards. Here’s why hotels should invest in reaching out to travelers through QR codes.

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Integrate Google Adwords’ “Near Match” Feature For Successful PPC

Hotels and businesses often run into difficulty when creating paid search ad copy with keywords that are often misspelled. Fortunately, Google Adwords has developed a new feature called “Near Match” to address common misspellings.

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Five Challenges of Social Media Marketing and How to Overcome Them

Social Media can be a challenging job for hotels. Here are tips on what hotels should post about, how much time hotels should spend on social media, which social networks hotels should use, how to delegate social media responsibilities and how hotels should respond to customers on social media.

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Using Facebook Contests to Drive Fans, Engagement, and Website Traffic [Case Study]

Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals prior to launching a promotion, and ensuring the promotion collateral enables users to convert on those goals.

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Learn How Your PPC Keywords Compare to Your Competitors

It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality scores reflect Adwords’ PPC algorithm.

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Top 5 Recent Changes in Social Media

Social Media is a constantly changing landscape. From Facebook’s timeline change and upcoming IPO to Pinterest’s overwhelmingly addictive platform, social media has changed internet marketing for all industries.

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Schema & Authorship: 1 Year Later [Educational Session]

Attending SMX Advanced in Seattle in June? Come hear Milestone’s President and Founder speak as she joins a panel of thought leaders to discuss Schema.org and how to get the most out of it.

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5 Tips for Better Facebook Ad Performance

Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven techniques to improve ad performance.

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