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SpongeBob, the Mario Brothers, and a Teletubbie all Seen at the Milestone Office this Halloween

Mondays can sometimes be hard to wake up for, but never when they fall on October 31st at Milestone headquarters! Our team celebrated Halloween with a costume contest and spooky meals (including a bubbling witch’s brew). We are proud to congratulate Liz Valdez who won the costume contest grand prize for her handmade creation of […]

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Milestone Social Media Webinar: Top 10 Tips for Acquiring Quality Facebook Fans

Milestone Internet Marketing is excited to announce our plan to host social media webinars on an ongoing basis! Our first social media webinar scheduled for mid-November is open to all clients currently using Milestone’s services. Our topic for this inaugural webinar will focus on “The Top 10 Tips for Acquiring Quality Facebook Fans.”

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Website Optimization – Speedy Download Time

A website is an identity on the Internet for any brand. In order for a site to perform well, it is important for a brand to have good amount of traffic. One way to increase traffic to your website is by increasing your search engine ranking.

Even a 100-millisecond delay in the site’s load time can cause a 1% drop in revenue for a site like Amazon. An attractive, simple structure with qualitative content and a speedy website always succeeds in SEO ranking. Here are some on-site performance criteria that can help improve traffic.

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Event Promotion through Paid Search

Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies when, why, and how you should run an event adgroup through your paid search campaign.

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Should Your Hotel Be Using FourSquare: A Look at the Numbers

Should your brand or hotel be using Foursquare? We looked at a large number of hotels that have a presence on Foursquare and found that more and more users are checking-in year over year.

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Top 5 Best Practices for Google Display Advertising

Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater user interaction and response. Research shows that 96% of people notice rich media ads on millions of Google partner websites. In the last year, display ad impressions have grown by 66%.

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Hotel Renovation Also Happens Online

53% increase in web traffic, plus 34% increase in online conversion after website revamp. This case study provides results from Your DC Hotels’ portal website revamp.

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Blogging 101: Picking Effective Topics to Blog About

Blogging 101: looking for ideas for your next blog? This article dives into several analytics tools that can help. From Google Trends, Twitter Trends, and AdWords Keyword tool, this article will show you how to use data you already have to brainstorm for your next topic.

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Top 10 Best Practices for Optimizing PPC Campaigns

Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena. Each year, more advertisers continue to try their hand at PPC as more and more business owners realize the advantages of paid search exposure.

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Social Media’s Impact On Search Today

Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in search engine results. A key factor in determining content quality and relevance are social signals attached to the content; thereby, elevating social media’s impact on search rankings.

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