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Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location extensions.

Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just rolled out a new feature that answers this very valuable question.

Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar campaigns.

Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool also provides information on different categories such as countries, cities, people, sports, maps…etc.