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Below-the-Fold Exclusion

PPC advertisers are constantly looking for new tools in order to make the most out of their efforts on the content network. Google recent launched a new tool which provides the advertiser more control over where their text ads appear. Advertisers can now opt out of websites in which their ads can appear below-the-fold. By doing so, advertisers can ensure their ads will be in prime real estate on the content-network website.

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Aqua Hotels and Resorts Collaborates with Milestone Internet Marketing and Launches Newly Revamped Portal Website for Aqua Managed Hotels

Aqua Hotels and Resorts, in collaboration with Milestone Internet Marketing, proudly announced today the launch of the newly revamped Aqua Hotels and Resorts portal website (http://www.aquaresorts.com).

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Speed up a page and site performance at SMX West

Speed of website is one of the effective factor to generate ROI. Site performance relates to download speed of page. Numbers of object affect in downloading speed. Google Webmaster measures a site by using Site Performance tool.

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Key reasons why businesses should have a Mobile presence.

Mobile internet usage is growing 30% every year; here are some critical reasons why hotels should have a mobile website in 2010.

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Show Me The Links!

It’s pretty common knowledge that getting other relevant websites to link to your website is one way to improve your search engine ranking. One of the biggest challenges I hear often from hoteliers is “I don’t know how to do that” and I am frequently asked to share the things that I did as a hotelier to be successful with my internet marketing strategies.

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Balancing Use of Flash Animation on Your Website

Successful internet marketing requires a balance between Search Engine Optimization and conversion factors. The same tools which can be helpful for conversion can prevent the search engines from effectively crawling and indexing the site when not balanced properly.

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Speed – Google’s New Ranking Factor

Webmasters who want to keep on top of algorithmic changes affecting Google’s SERP ranking will be interested to know that the speed of websites, or download time, will now be factored in by Google when ranking websites. Google’s new Page Speed Tool will help webmasters assess and improve their site’s speed, performance, and user experience. According to Google’s Matt Cutts, if two websites have equal relevance to the search term, then the faster site will rank higher.

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Google Graduated Social Search From Experimental Labs

Hotels that adopted a social media strategy early are now receiving preferred front page placement in Google for competitive search queries.

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Top Ten Channels Impacting A Hotelier’s Bottom Line in 2010

2009 was a challenging year for the lodgin industry, and forecasts and reports indicate that the lodging industry recovery will be a slow and demanding process. The smart hotelier should keep a laser sharp focus on the channels that are driving maximum return on investment. Here are the top 10 promotion ideas, channels, and strategies that we recommend to hoteliers in the New Year.

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