Archive

PPC advertisers are constantly looking for new tools in order to make the most out of their efforts on the content network. Google recent launched a new tool which provides the advertiser more control over where their text ads appear. Advertisers can now opt out of websites in which their ads can appear below-the-fold. By doing so, advertisers can ensure their ads will be in prime real estate on the content-network website.

Webmasters who want to keep on top of algorithmic changes affecting Google’s SERP ranking will be interested to know that the speed of websites, or download time, will now be factored in by Google when ranking websites. Google’s new Page Speed Tool will help webmasters assess and improve their site’s speed, performance, and user experience. According to Google’s Matt Cutts, if two websites have equal relevance to the search term, then the faster site will rank higher.

Real time search getting greater prominence as people seeking more real time results over traditional search. With more and more people getting hooked on twitter and facebook, search engines are partnering up with social sites like twitter to provide search relevance at a much quicker pace.

Which strategy provides the ROI – organic or PPC? The answer: neither. To obtain the best ROI, you must do both. Having an integrative online marketing strategy can provide you increased ROI but also increased market share and increased brand awareness. Just doing one or the other is an opportunity lost.

At SMX West 2010 this year, the session “Keyword Research: Beyond the Ordinary” offered insights on latest tricks and tips to maximize your traffic through SEO / PPC keyword targeting.

At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business establish a good rank in search results.

In this SMX West session, Nicholas Fox, Cory Nielson and David Szetela shed light upon new Google ad formats such as video ads, sitelinks, local paid ads, and product ads.

Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research, setting up ad groups, and socializing based on what these market segments are looking for. The caveat is that each market segment searches differently. Here is a breakdown and some suggestions on how to market to different market segment: black, Hispanic and LGBT.