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From Hotels to HTMLS: Internet Marketing coming to a seminar near you

Milestone Internet Marketing, Inc. spoke at the following events: CLIA’s Lodging Industry Regional Forums Wednesday, June 20, 2007 at the Best Western Hilltop Inn in Redding, CA. Monday, July 9, 2007 at the Holiday Inn Select in Miramar, CA. For more information or to register, click here HITEC at the Orlando Convention Center Wednesday, June […]

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Hotels, Meet Your New Sales Person: Consumer Generated Content

In a study completed by Compete, Inc. it was found that over $10 billion per year in online travel is influenced by consumer generated content.[1] The interactive nature of sites such as Trip Advisor, IGoUGo.com and TripPost.com have demonstrated successfully that consumers want more than just ad copy to help influence their purchasing decision. Not […]

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Lodging Industry Blogs

By creating a blog for your hotel, you will be able to attract visitors looking for things to do in your destination. Milestone blogs are “destination centric,” meaning that they are pages discussing dining, local attractions, transportation, local events, etc. We use your hotel as the Featured Property situated within the destination. With pages of […]

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Effective Email Marketing

Book Rooms and Build Relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis (source: e-marketeer Aug. 2006). Hotels benefit from email marketing because it’s fast, direct, cost-effective, and builds loyal […]

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e-Travel Insights – Search Engines On The Move With e-Travel

With the recent launch of the Yahoo! Trip Recommendations module, it’s evident that travel research continues to significantly evolve. The new tagging feature used throughout the module customizes results for the user based on recent online activity. Timing couldn’t be better, as the Yahoo! Travel Summer Survey concluded that nearly 4 in 5 travelers are […]

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Clarion Hotel San Jose Ranks High For Niche Markets

Hotel’s Challenge The Clarion Hotel in San Jose is a resort-style property located one mile east of San Jose International Airport. The property invested a significant amount of money on a website that while attractive didn’t produce revenue for the hotel.

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Milestone’s Top 10 Website Programming Guidelines

1. Use clean CSS (cascading style sheets) codes 2. If websites are built on a dynamic platform, make sure that your Content Management System is search engine friendly 3. Keep your codes clean by calling all java scripts and CSS using an include file 4.Use keyword rich H1 TAGS 5.Use ALT Tags for images to […]

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Travelocity Launches Interactive MySpace Profile Page

Check out Travelocity’s Roaming Gnome interactive MySpace page! Gnome MySpace page engages consumers by offering funny videos, downloads, etc. This page also has two very important action features that customers can use to search for flights and hotel deals directly on MySpace, and can visit the Travelocity store to purchase fun Gnome artifacts. By creating […]

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Google Launches Pay Per Action

Google is launching its innovative new Pay-Per-Action service (http://services.google.com/payperaction/) where advertisers can increase their web reach while paying only for actions that you define. First, you create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a […]

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