At SMX West 2010, video and search experts shared their best tips for making your video more visible on YouTube. With all of the videos being uploaded to YouTube everyday, these tips are essential if you want to stand out of the crowd.

Milestone Internet Marketing launches eBuzz Connect^TM, its cutting edge Social Media Management System targeted at the hospitality and travel industries.

The dynamic relationship between customers and advertisers has changed significantly throughout the years. Customers want advertisers to understand what they want. ‘The Break Up’ is a video that captures the bare essence of an ongoing struggle between a modern day consumer and a traditional advertiser. The woman (consumer) makes a clear point as to why she wants a divorce. Can this rocky relationship be saved?

Benu Aggarwal, president of Milestone Internet, interviewed Brett Crosby, Senior Manager for Google Analytics and founder of Urchin. Brett gives us insights and ideas on key performance indicators for your website and shows us the essential differences between Google Analytics and Urchin website tracking systems. He shares insider information on Urchin 6.0 and why the new UTM (Urchin Tracking Module) is even more accurate than Urchin 5.0.

In Febuary 2008 during SMX West, I had the pleasure of interviewing the head of Google’s Web Spam team, Matt Cutts. He is very well respected in the SEO community for communicating and enforcing Google Webmaster Guidelines. The topic of our conversation was the Impact of Search on the Lodging Industry and Web 2.0.

The chart below shows the growth of Online Video Advertising across all industries in the US. We believe that the lodging industry will see a significant adoption of the online video advertising because most consumers want to see, touch, and feel the hotel before booking their lodging online. As search engines move towards Universal Search and start showing results from online videos, it is more critical for hotels to have online searchable videos – the key being “searchable.”

The Online Video developed for Search Engines is vastly different from the standard videos that you can get from companies specializing in video creation. It’s the same parallel as a search engine friendly website vs. a website that is set up as a brochure. Search engine friendly websites can be found for different key words from the search engines; however, to view a brochure style website, you have to know the website address to get to that site. The search engine optimized video and standard videos differ from each other in the same way. A search optimized video can be found by users typing things relevant to your market on main search engines and in video search engines; to find your standard videos, the consumer needs to know the website address for the site where that video is posted.

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Why do we need to make our video searchable? Yes, the same old videos that we have been using for ages! Having a video is no longer useful unless it is created with search engine optimization in mind. According to emarketer, Online Videos are considered the third most effective online advertising media by US advertising executives today.

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