Learn how Search Engine Marketing (SEM) and Search Engine Optimization (SEO) can grow your traffic and business online.

The rollout of blended and universal search results offers phenomenal opportunities. Today, businesses can capture top and multiple page listings to saturate the golden triangle. In this article, we will talk about why universal search has changed the search landscape and how news results, local results, maps, videos, and products search results are displayed with normal web results. We will primarily focus on ranking tactics that businesses can deploy to ensure higher saturation within the local search results.

Given the challenges in today’s economy, internet marketing has become a critical method for driving online reservations for hotels. Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals.

SEO book has a extremely powerful keyword research tool which provides date from multiple sources including Wordtracker, Keyword Discovery, and more. The best part about this tool is it’s free.

What keywords are your competitors buying? And what AdCopy are they using? You can always Google the keyword term and see who else appears alongside with your ad, but what if there was a tool that gives you all this information in just a few clicks?

This SEO plugin for Mozilla FireFox is a great tool which streamlines the process of viewing meta-tags (title, description, and keyword tags.) The old method of viewing tags would be to view the page source of a web page.

KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords.

Simply type in any keyword and KeyCompete will then show you the 5 advertisers that are currently buying that particular keyword. It’s free to try, but you must pay a subscription if you wish to see an extensive list of keywords.

www.keycompete.com

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Contributed by: Karen Lo, Milestone Internet Marketing