by Ara Quick and Justin Varghese, eStrategists, Milestone Internet Marketing
Although we usually recommend to those just starting out in search advertising to begin with Google’s Search Network, there is an opportunity for all advertisers to expand their marketing reach and efforts to Google’s Display Network.
Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater user interaction and response. Research shows that 96% of people notice rich media ads on millions of Google partner websites. In the last year, display ad impressions have grown by 66%.
Source: http://www.google.com/adwords/watchthisspace/solutions/rich-media/
Below is a list of best practices to kick start your Google Display Ad:
Conclusion:
Google Display Network is a great tool for search marketers looking to increase their marketing reach. While this can be a wonderful tool, it does require ongoing maintenance and advertisers should follow the previous 5 best practices for the optimal results.
Sources:
http://www.google.com/ads/displaynetwork/
http://www.google.com/adwords/watchthisspace/industry-trends/
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