You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving…
Last week, Google shared more details on the much anticipated credit to support recovery for small and medium businesses. Milestone is working closely with Google on…
The Budget Optimizer™ tool automatically adjusts your keyword maximum cost-per-click (CPC) bids on your behalf. All you need to do…
Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more…
Social media and its impact on local advertising was the subject of a recent study done by Borrell Associates, a…
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the…
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local…
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities…
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on…
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right…
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click…
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As…
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers…
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking…
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget…
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates…
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies…
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and…
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in…
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is…
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns…
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and…
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website…
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been…
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of…
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels…
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the…
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy…
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords…
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video…