Archive

Search did not disappear. It became a qualification system. Google now returns AI answers on close to half of all queries, up from roughly 6.5% at the start of 2025. On those queries, organic click-through has fallen by about 61%. In travel, 55% of customers already use AI to plan a trip, and that rises […]

Milestone experts Benu Aggarwal, John Jimenez, and Adam Steeber walked through how AI engines are changing the way travelers discover and evaluate hotels, and what hospitality brands can do to improve their visibility across AI-powered search. They shared practical strategies to help hotels understand how AI platforms select and recommend properties, along with actionable insights […]

We’re excited to announce that Milestone, Inc. has been shortlisted in three categories at the 2026 US Search Awards, recognizing our continued innovation in AI search visibility, AI-powered content, and digital marketing for the travel and hospitality industry. The US Search Awards 2026 celebrate the very best in SEO, PPC, digital, and content marketing. This year, Milestone has been recognized […]

For more than two decades, being found meant earning a place on the results page. Publish pages, target keywords, compete for rankings, count the clicks. Entire teams and budgets were built around that model, and it is now giving way faster than most organizations planned for.  What changed is not another algorithm update. It is […]

AI is creating a new front door to the web. Every major shift on the web has changed how information is discovered and consumed. HTML gave browsers a way to render pages. Schema.org gave search engines a way to understand them. Now, AI agents need something more: a way to access, understand, and interact with a website’s knowledge directly.  That’s where NLWeb comes […]

Milestone experts Piyush Shrivastava, Tarun Ravindran, and Hardik Modi explored how AI is fundamentally reshaping the way travelers discover, evaluate, and book hotels and what that means for the future of hotel websites. They highlighted the five must-have capabilities hotels need to remain visible, relevant, and competitive in the AI era. Additionally, they previewed Milestone’s […]