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Google I/O 2026 marked a turning point, not an incremental upgrade. AI is no longer a feature layer on top of search; it has become the primary way people discover, evaluate, and act on information. Here is what changed, why it matters, and how to respond. The Shift That Changes Everything Google now processes over […]

In this session, Milestone experts Mike Supple, Aparna Iyer, and Brandon Ahearn discussed how AI is changing the way travelers discover and choose hotels. They shared insights into the growing influence of platforms like ChatGPT, Gemini, Claude, and AI Overviews, and introduced key elements of Milestone’s AI Visibility Framework. They also shared practical ways hotels […]