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In today’s digital era, where artificial intelligence (AI) powers search engines, it is crucial for businesses to optimize their online presence to stay ahead of the competition. Of the major challenges most brands face is how to get online content discovered by their target audience. Better discovery of content leads to higher engagement and conversion […]

Google’s new Search Generative Experience (SGE) significantly changes how search results surface to users. Google has been experimenting with AI-driven and semantic (Search | Google I/O 2023) search since 2019 with their BERT update. In response to Bing’s Open AI integration, the current release is a comprehensive overhaul of their search interface. SGE uses AI […]