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Being Proactive isn’t enough. Brands need to constantly work on their SEO strategy throughout the year to promote their business, drive engagement, and stay on top of the updates released by search engines.

In the webinar, we discussed how your CMS influences the site experience you provide your visitors and how the right CMS will help drive organic and local traffic and increase engagement and conversion. Whether you are a large or mid-size site, choosing the right CMS will have an outsize impact on the results it generates. […]

Hybrid experiences will be prevalent in 2022 for both employees and consumers, presenting incredible opportunities for growth for the businesses that master it. With hybrid experiences, organizations like yours can create more accessible and inclusive experiences for those who engage with them, thus expanding the range of customers you serve and the employees who serve […]

An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring. The very first step is to set up or gain access to Google Search Console and Google Analytics or another analytics package. The audit can be broken into 5 parts: Crawling & Indexing Page Experience Clickability Content […]

For about a year now to support the hospitality and the travel industries, they have rolled out organic meta listings in its Hotel Ads section, which was previously only available for paid partners and its shelf space dominated by online travel agencies (OTAs). How will the organic meta listings will benefit businesses and travelers? For […]

Google wants to make sure that the websites they offer to their customers answer their questions and fulfill their needs. They seek highly authoritative sites that demonstrate expertise and provide helpful information. In an effort to sort through the wealth of information available online, therefore, the search engine has to use a variety of signals […]

Use this framework to take the average website copy and turn it into website copy that converts the visitor. It’s a simple wireframe that will help you communicate what’s most valuable to guests in a short matter of time. It will also help you avoid content that guests don’t care about.

March 8th is celebrated as International Women’s Day 2022, and we are coming together to join this movement and imagine a world of possibilities. A world where we break biases and promote equality and inclusion.  This year’s theme centers around breaking the bias towards women and doing everything possible to realize a culture where everyone […]

With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for local businesses. Despite this, 56%3 of online retailers have not claimed their Google Business Profile – which means they’re leaving possible conversions on the table […]

By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn While competing in the local market, covering all possible touch points to engage with customers is essential to edge out your competition, and Google Posts is a great way to do just that. Businesses that have a Google My Business Profile can […]