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Google announces ‘Passage Ranking’ – which will impact 7% of search queries

In the search giant’s pursuit to offer more relevant results to its users, Google, on February 10, announced that Passage Ranking is live for English queries in the U.S. As Google metaphorically stated, “Passage ranking will allow it to find the needle in the haystack”, bettering their quest to answer specific queries relevantly.  What is Google Passage Ranking?  Using the SMITH (Siamese Multi-depth Transformer-based Hierarchical) algorithm, Google can now better […]

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Webinar Recap: Tactics To Transform Your Local Search

Milestone’s experts Emily Brady, Sr. Manager Local SEO Solution, and Erik Newton, VP of Marketing, discussed key local marketing strategies for 2021. Attendees can use the insights discussed in the webinar and execute a more holistic approach to achieving online presence on search engines, maps, and local channels. An effective local strategy in execution requires […]

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Why Milestone Websites Use Progressive Web Apps (PWA)

Aligning with Google & industry best practices around developing a mobile-first digital strategy, speed and responsiveness are at the top of every digital marketer’s mind. And, it’s a cross-device world. Of all travel searches conducted now, 52% of searches start on mobile devices and roughly 71% of all sales are on desktop devices.   Finding […]

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Universal Search and How Rich Media Content Increases SERP Visibility

With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance of optimizing a variety of different types of content to help them appear for different types of searches. Milestone Research tracks all search appearance rich results and reports findings periodically to the community. Since Universal […]

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Guide to Measuring Hotel Marketing Success: Where SEO Performance Meets STR

For most hoteliers, every Wednesday is STR Report Day and for them, that day is like Christmas morning–only that it comes 52 times, while Santa comes just once a year. That is the day that everyone learns whether they were “naughty or nice” that week. Did they deploy the right type of pricing strategy? Manage […]

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