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Google announces ‘Passage Ranking’ – which will impact 7% of search queries

In the search giant’s pursuit to offer more relevant results to its users, Google, on February 10, announced that Passage Ranking is live for English queries in the U.S. As Google metaphorically stated, “Passage ranking will allow it to find the needle in the haystack”, bettering their quest to answer specific queries relevantly.  What is Google Passage Ranking?  Using the SMITH (Siamese Multi-depth Transformer-based Hierarchical) algorithm, Google can now better […]

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About 6 days ago by     No Comments Post Comments
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Webinar Recap: Tactics To Transform Your Local Search

Milestone’s experts Emily Brady, Sr. Manager Local SEO Solution, and Erik Newton, VP of Marketing, discussed key local marketing strategies for 2021. Attendees can use the insights discussed in the webinar and execute a more holistic approach to achieving online presence on search engines, maps, and local channels. An effective local strategy in execution requires […]

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About 7 days ago by     No Comments Post Comments
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Google announces ‘Passage Ranking’ – Which Is Expected to Impact 7% of Search Queries

In the search giant’s pursuit to offer more relevant results to its users, Google on February 10 announced that Passage Ranking is live for English queries in the U.S. As Google metaphorically stated, “Passage ranking will allow it to find the needle in the haystack,” bettering their quest to answer specific queries relevantly.   What […]

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Why Milestone Websites Use Progressive Web Apps (PWA)

Aligning with Google & industry best practices around developing a mobile-first digital strategy, speed and responsiveness are at the top of every digital marketer’s mind. And, it’s a cross-device world. Of all travel searches conducted now, 52% of searches start on mobile devices and roughly 71% of all sales are on desktop devices.   Finding […]

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Webinar: Digital Marketing and Hotel Trends for 2021 by Craig Carbonniere

In this webinar, Milestone digital marketing expert Craig Carbonniere discusses key 2021 digital trends that hoteliers can use to prepare for recovery and growth. Top hotel and macroeconomic trends for 2021 Digital transformation and how to leverage all the opportunities aligned with it Key steps to adapt to deliver better digital experiences Mobile, local, and […]

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Universal Search and How Rich Media Content Increases SERP Visibility

With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance of optimizing a variety of different types of content to help them appear for different types of searches. Milestone Research tracks all search appearance rich results and reports findings periodically to the community. Since Universal […]

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Milestone Sr. Director of Sales Craig Carbonniere Awarded HSMAI’s Top 25 Minds

Milestone Inc. announced today that its Senior Director of Sales, Craig Carbonniere (CHDM), is named one of the Top 25 Extraordinary Minds in Hospitality for 2020 by HSMAI, the hospitality industry’s premier organization. 

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Guide to Measuring Hotel Marketing Success: Where SEO Performance Meets STR

For most hoteliers, every Wednesday is STR Report Day and for them, that day is like Christmas morning–only that it comes 52 times, while Santa comes just once a year. That is the day that everyone learns whether they were “naughty or nice” that week. Did they deploy the right type of pricing strategy? Manage […]

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