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Holiday Shopping with COVID Highlights Digital Transformation Opportunities with Forecast 51% Increase in Online Purchases

When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of technology in many areas of life. One of the easiest areas to track this progress lay with the use of online shopping. Adobe found that year-over-year, August online […]

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Changes to BERT and Google Search Results: How You Can Prepare

Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret queries made by users. The update then rolled out live towards the end of 2019. Google has explained that BERT is bidirectional and many examples of its functionality focus […]

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3 Key Reasons to Add Social Media Links to Your Website

You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you also link from your website to your social channels? Absolutely! Linking to your social profiles from your website is a simple, yet highly effective piece of your overall digital marketing strategy.

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Seizing Opportunities with the Core Vitals Update

When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more likely to return to make a purchase (ThinkWithGoogle). Additionally, 16.6 percent of customers who report a positive experience become more likely to make a recommendation (Forrester […]

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Understanding the Core Vitals Update

Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine wanted to give webmasters the chance to upgrade their sites and make sure they align well with these approaching expectations. Currently, only an estimated 15 percent […]

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