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Changes to BERT and Google Search Results: How you can prepare

Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret queries made by users. The update then rolled out live towards the end of 2019. Google has explained that BERT is bidirectional and many examples of its functionality focus […]

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5 Top Organic Trends Milestone Inc. Solved

Entities, Schemas, AMP, FAQs, and Voice Search Milestone helps companies organize and amplify their digital information to reach the right audiences. They do this with the Milestone Presence Platform, an advanced martech SaaS platform that allows companies to optimize and monitor their site, user experience, and results. The Milestone Presence Platform is powered by artificial […]

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Seizing opportunities with the Core Vitals Update

When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more likely to return to make a purchase (ThinkWithGoogle). Additionally, 16.6 percent of customers who report a positive experience become more likely to make a recommendation (Forrester […]

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Understanding the Core Vitals Update

Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine wanted to give webmasters the chance to upgrade their sites and make sure they align well with these approaching expectations. Currently, only an estimated 15 percent […]

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How Milestone Sees Hotels and Businesses Recovering from Current Pandemic Over the Next 12 Months

By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data, processing it, discussing it, and sharing updated guidance with the community. The current state of affairs is mixed. The virus has maintained its presence, and depending on local government […]

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