A recent story on Search Engine Roundtable reviewed new developments around Google’s “mobile-first” index, here’s how it might affect you. As a refresher, mobile-first indexing means that Google would index websites based on their mobile version, rather than the desktop version. In other words the data that Google stores from your website in order to […]
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Recently on Moz.com’s Whiteboard Friday Rand Fishkin discussed whether or not we should be optimizing for Google’s Rankbrain, and furthermore, is it even possible? His conclusion has some interesting implications for how we should be thinking about SEO. Firstly, here’s what rank brain does. Before Rankbrain, when you made a search query, Google would use […]