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Capitalize On Current Hospitality Industry and Search Engine Optimization Trends [Educational Session]

Join Milestone as we join a set of experts at the upcoming EyeforTravel TDS North America event in New York City as we discuss strategies hotels and businesses can implement to capitalize on the latest search and mobile trends.

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Pigeon: Google’s Local Search Update and Impact on Hospitality Marketing

Google’s recent formula update, “Pigeon”, determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as “Hotels in San Francisco”). Learn how this affects your website’s search visibility and ranking.

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Trends in Search Modifiers: Hospitality Industry, Mobile, and Local influence

Searching for “nearby hotels”. Travelers use the term “nearby” when looking for things to do or places to stay. How can you make sure they find your hotel?

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Revamped Hotel Website Design Gains 975% Increase In Revenue [Case Study]

A case study on a Wyndham Philadelphia downtown hotel where Milestone Internet Marketing revamped the property’s website design and structure in order to optimize it for the latest search engine algorithm and provide a better user experience through responsive design and an updated look. See what strategies Milestone implemented and how the impact boosted traffic to the site by over 100% and revenue increase by 975%

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Facebook Bans Incentivizing Likes: No More Fan-Gated Social Media Sweepstakes for Hotels

For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5, but no new applications will be able to have this functionality. But don’t fret: this is not the marketing drawback it seems at first glance!

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How to Drive Mobile Users and Reservations to Your Hotel’s Website? [Educational Session]

Join Milestone and learn about responsive web design websites and how a well-defined mobile strategy can boost mobile traffic to your website and drive direct bookings.

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Google’s Panda Update & What it Means for Hotels [Educational Session]

Join Milestone at this free event to learn about the recent Google updates and how can these affect your hotel’s bottom line (for better or worse), and what strategies you can implement to ensure online marketing success.

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