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Social Media Optimization – Why should you participate?

Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and tools.

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Pigeon: Google’s Local Search Update and Impact on Hospitality Marketing

Google’s recent formula update, “Pigeon”, determines who ranks where on its search engine results page (SERP) specifically in terms of local-based search queries (ie. using geo local keywords such as “Hotels in San Francisco”). Learn how this affects your website’s search visibility and ranking.

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Incorporating Persuasive Digital Messaging

Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated brand trust, credibility, and a solution for the users’ needs. Below are a few tactics to incorporate so to help persuasive messaging.

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Facebook Bans Incentivizing Likes: No More Fan-Gated Social Media Sweepstakes for Hotels

For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a business. All existing applications will continue to work until November 5, but no new applications will be able to have this functionality. But don’t fret: this is not the marketing drawback it seems at first glance!

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