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The Evolution of Search and Online Hotel Marketing Strategies for the Future [Educational Session]

Google’s search algorithm continues to change – adding new ranking factors, search channels, and customized results based on location, social circle, and activity. This presentation will cover all of the following and what hotels need to stay ahead of the curve.

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Gain Larger Market Share Through User Sentiment

This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what hoteliers think guests should know. By doing so, hoteliers will increase soft lead generation and increase market share.

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RezFest – Social Media Educational Session

The most common mistake that Lodging Managers make today is ignoring the importance of social media channels with the concept that managing such channels takes too much time out of their busy lives. This educational session will dive into the importance of integrating social media in your digital marketing strategies and how to efficiently manage your profiles in 30 minutes a day.

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Re-Aligning Your Digital Strategy [Educational Session]

Milestone joins a panel of experts to discuss integrated and cross-channel marketing, tips for your SEO strategies, and what to watch out for in 2013. Learn more about the session and how to register here.

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Milestone Deploys Agile Communication Methodology

Milestone is excited to announce that we have started to deploy the agile methodology of communication within our company through cross-functional team meetings across departments.

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Milestone Internet Marketing, Inc. Wins 2 Best In Class Awards for Website Design and Internet Marketing Strategies

Best in Class is the highest honor bestowed by IMA and concludes that Warwick International Hotels’ and the Grand Hotel & Spa Ocean City’s websites represent the highest standards of professionalism, standards compliance, impeccable planning and execution, and are two of the world’s most well-executed websites.

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