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Start Your Social Media Campaigns Right
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure you have the right channels in place to achieve those goals. And when it comes to socialmedia conversion, it all starts with a strong blog.
more...About 8 years ago by So Cial Comments are off for this post

Testing Google’s Semantic Search [Case Study]
Google’s new Knowledge Graph, also called “semantic search” takes search beyond keywords optimization. In other words, it tries to understand the intent and meaning behind the search phrase and then provide a more relevant and complete picture. Read more about a few case studies that we conducted on Semantic Search and the results.
more...About 8 years ago by Nirmal Shah 4 Comments

Why Bid on Branded Keywords
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them?
more...About 8 years ago by Paid Paid Comments are off for this post

Semantic Search Simplified and Decoded
Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results.
more...About 8 years ago by SEO SEO Comments are off for this post
