Archive

Now that Facebook’s Timeline layout has been entirely rolled out on all business pages, it’s time to take a better look at some of the challenges and questions that have been brought up most frequently during this change, along with some of the opportunities that the new interface presents. Some of the most commonly asked questions include (but are not limited to!), ‘How do I merge multiplebusiness pages?’, ‘How do I access my admin panel?’, ‘Where do I find comments left by fans?’ These questions and more answered inside.

After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+ Local Page? What happened to the existing Google Places for Business pages? How do you access, manage, and leverage this new platform? Now that Google is seamlessly integrating its search, maps, mobile, and Plus pages, it’s becoming increasingly important to get answers to these questions.

While getting more fans on your Facebook page is only one piece of the puzzle of social media marketing, it is the most visible, and often frustrating, piece. For a new Facebook page, fan growth can be slow. Creating the right promotion for your brand is a great way to get new eyes, new fans and new customers!

There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure you have the right channels in place to achieve those goals. And when it comes to socialmedia conversion, it all starts with a strong blog.

Google’s new Knowledge Graph, also called “semantic search” takes search beyond keywords optimization. In other words, it tries to understand the intent and meaning behind the search phrase and then provide a more relevant and complete picture. Read more about a few case studies that we conducted on Semantic Search and the results.

Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that local businesses should know about Google+ Local.

Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them?

Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results.

Use this framework to take the average website copy and turn it into website copy that converts the visitor. It’s a simple wireframe that will help you communicate what’s most valuable to guests in a short matter of time. It will also help you avoid content that guests don’t care about.

Milestone is hosting a CH&LA educational webinar and discuss Social, Local, Mobile (SoLoMo) – the future of promotion.