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Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that local businesses should know about Google+ Local.

Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher quality scores? Why would you spend time and money, managing a campaign with your brand keywords when you have organic positions for them?

Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google finds meaning and relationship between the words to provide you the best results.