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While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.

Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of driving fresh, new content about your property. Find out more about how to drive new reviews and manage your online reputation.

Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive impact on the amount of quality traffic driven to your website, as well as how quickly search engines index your new content.

Milestone Internet Marketing has received top honors from this year’s Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design, internet marketing and social media campaigns.

The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask them. It seems so elementary, you may say to yourself that this could never work. However, it is currently the most effective way to build a fanbase.

Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your campaign or lowering your daily budget, try thinking smarter and following the tips included below to keep costs down and conversions up!

Knowing your basic web analytics will allow you to gauge the performance of your website fairly accurately; however, it can be misleading to rely only on basic analytics as they give the most importance to the last channel via which a conversion was made.

A multi-channel funnel report provides information on the role that preceding channels played in that conversion, as well as the amount of time between the visitor’s initial click and his/her transaction. This article talks about the top 5 reasons for using multi-channel funnel reports.