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Online Strategies: Profitability & Visibility are Just a Click Away – An AAHOA Educational Session

Milestone’s CEO, Anil Aggarwal, joins a panel of prominent industry thought leaders to show how hoteliers can maximize their online distribution system.

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How To Maximize Your PPC Budget: Use Negative Keywords

While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the importance of using negative keywords, and we’ll begin by listing the adverse effects of not doing so.

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Review Management: the Front Desk of your Online Equity

Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of driving fresh, new content about your property. Find out more about how to drive new reviews and manage your online reputation.

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Google’s Over Optimization Penalty

During the 2012 SXSW, Google has announced an upcoming update to level the playing field of “overly optimized” website versus website with great content. We do not know if there is an official name for this update of “Over Optimization Penalties”, so for lack of better acronym, I will just refer to it as “OOPs” update in this article.

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Using Social Media to Launch or Migrate Your Website

Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive impact on the amount of quality traffic driven to your website, as well as how quickly search engines index your new content.

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How to Update Hotel Website Content Based on Google’s Semantic Search

How Google’s recent change on semantic algorithm affects search result and how can hotels update website content strategically.

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Milestone Wins Prestigious Awards for Outstanding Website Design and Internet Marketing Strategies

Milestone Internet Marketing has received top honors from this year’s Internet Advertising Competition (IAC) Awards, capturing four awards for outstanding website design, internet marketing and social media campaigns.

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Social Fans: If You Ask, They Will Come

The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask them. It seems so elementary, you may say to yourself that this could never work. However, it is currently the most effective way to build a fanbase.

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Not on your Website? Put it on your Blog! (Case Study)

Brand loyalists travel just to see your exceptional hotel, but many people also travel for events, activities and attractions in the area. The challenge for hotels becomes how to target these types of travelers. Find out how an upscale hotel in Chicago leveraged St. Patrick’s Day to successfully drive traffic this past March.

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