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Case Study: How to Increase Your Hotel’s Guest Reviews

If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on Yelp, Trip Advisor and Google Places. These are easy to make updates that can greatly improve the number of reviews you receive on important review channels.

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Content Strategies for Local Search 2012

Local search has taken over search engines results pages with Google Places listings dominating the top ranking positions. Understand the importance of creating content for local search to enhance your online visibility and connect with your local market.

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Enhanced Pay-Per-Click Sitelink Extensions

Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers.

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5 Ideas To Enhance Your Hotel’s Online Marketing Strategy Using Pinterest

Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in history. Here are 5 ideas on how hoteliers can leverage this virtual pinboard site to enhance their hotel’s online marketing strategy.

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6 Things to Look For When Analyzing your Competition

Competitive Analysis – a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competition’s website.

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Case Study: Is Pinterest Right For Hotels?

Milestone has tested Pinterest for four hotels to discover whether or not Pinterest should be considered a viable marketing channel for the hospitality industry. Read more about our findings to decide if Pinterest is right for your hotel.

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Facebook Timeline for Hotels – Top 5 Things to Know

Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights and how they impact your marketing efforts.

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Leveraging Trending Topics and Facebook for a Successful Blog – Case Study

This case study explores the importance of choosing blog topics to drive traffic to your website. A blog is a very powerful tool for businesses to connect with consumers and share ideas and expertise. From an search engine optimization (SEO) standpoint, it’s a way to add fresh content to your site on a regular basis. This will improve your freshness score and help your website to gain higher visibility in search engine results.

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Tips for Increasing Guest Reviews for Your Hotel

Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are affected by frequency and quality of reviews. This infographic gives quick tips to improve your reviews.

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Top 10 PPC Initiatives from SMX West 2012

Over the course of three days, experts at SMX West 2012 presented of wide variety of trending topics in the search industry ranging from the Evolution of Social Media ROI, to Tips on Competitive Analysis, while also touching on one of the fastest growing local channels in Google Places. But the question remains, where does that leave PPC?

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