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Enhanced Pay-Per-Click Sitelink Extensions

Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by appearing more informative and relevant to consumers.

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6 Things to Look For When Analyzing your Competition

Competitive Analysis – a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competition’s website.

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Tips for Increasing Guest Reviews for Your Hotel

Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are affected by frequency and quality of reviews. This infographic gives quick tips to improve your reviews.

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Google rolls out semantic understanding to search results

A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant answers to questions, thereby offering an overall better search experience.

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How Personas Help Understand Search Intent

At SMX West 2012, Michael King with Publicis Modem discussed how important it is to bring search and social together to maximize reach and ROI.

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Industrial Strength SEO & Analytics Power Tools

There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a valuable asset for any hotel marketer.

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What Can I Do to Improve the Performance of My PPC Campaigns?

What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC campaign

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Schema.org & Meta Tagging Best Practices

Panelists discuss rel=author tag and its implementation across wide array of sites. With HTML5 semantic web is now a reality and thus it is of paramount importance enhance your content with richsnippet.

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Explicit Annotations for Multi-Language Sites

Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for Technical SEO” session at SMX West 2012.

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Retargeting & Remarketing: The New Behavioral Ads

The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.

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