Enhanced Pay-Per-Click Sitelink Extensions
6 Things to Look For When Analyzing your Competition
Competitive Analysis – a best practices for ensuring that your hotel’s website fairs well against your competitors is by routinely doing a competitive analysis. Here are 6 things to look for when analyzing the competition’s website.more...
About 11 years ago by Analytics Comments are off for this post
Tips for Increasing Guest Reviews for Your Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are affected by frequency and quality of reviews. This infographic gives quick tips to improve your reviews.more...
About 11 years ago by Gaurav SEO 2 Comments
Google rolls out semantic understanding to search results
A recent article in the Wall Street Journal announced Google’s new “semantic search”, which will better assess the context of search queries and provide more relevant answers to questions, thereby offering an overall better search experience.more...
About 11 years ago by SEO SEO Comments are off for this post
How Personas Help Understand Search Intent
Industrial Strength SEO & Analytics Power Tools
There are a wide variety of strong SEO tools currently available on the market, and while it is impossible to test them all, attached are four easy to use tools that could be a valuable asset for any hotel marketer.more...
About 11 years ago by Analytics 2 Comments
What Can I Do to Improve the Performance of My PPC Campaigns?
Schema.org & Meta Tagging Best Practices
Explicit Annotations for Multi-Language Sites
Maile Ohye with Google helped us better understand when and how to use explicit annotations during the “Real Answers for Technical SEO” session at SMX West 2012.more...
About 11 years ago by Needs FAQs After Optimized Comments are off for this post
Retargeting & Remarketing: The New Behavioral Ads
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value. Learn the latest developments in retargeting and remarketing and how mobile might change the topic in the near future.more...
About 11 years ago by Paid Paid Comments are off for this post